Satoshi Edition Beers with 23 Ríos
Limited edition craft beers for the decentralized generation

Overview
The Satoshi Edition Beers represent our expansion beyond apparel into lifestyle products that celebrate Web3 culture. This limited edition collection of craft beers features custom-designed labels inspired by blockchain technology and the founding principles of cryptocurrency. We partnered with a local Argentine brewery, 23 Ríos, to create unique flavor profiles that reflect the innovative spirit of the Web3 community. Each batch is numbered and limited, creating a collectible experience that mirrors the scarcity principles of well-designed tokenomics. The labels feature custom artwork that incorporates subtle nods to Bitcoin's genesis block, consensus mechanisms, and other foundational elements of blockchain technology, creating a product that's both a conversation starter and a premium beverage experience.
Project Details
Client
Blurred Future x 23 Ríos Brewery
Year
2023
Category
Beverages
Technologies
The Challenge
Extending our brand into beverages while maintaining our distinctive aesthetic and creating a product that resonates with the Web3 community.
Our Solution
We collaborated with expert brewers at 23 Ríos to develop unique flavor profiles and created custom label artwork that incorporates blockchain elements in a sophisticated, visually appealing way.
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