Blurred Future Genesis
The original collection that launched Blurred Future
Overview
The Blurred Future Genesis collection marks the beginning of our journey at the intersection of Web3 culture and premium streetwear. This foundational release established our distinctive aesthetic and approach to merging digital concepts with physical fashion. Each piece in the Genesis collection features our original interpretations of blockchain technology and decentralized web concepts, translated into wearable art. The designs incorporate elements like distributed networks, cryptographic patterns, and nods to the founding principles of Web3. This collection set the standard for our approach to quality and craftsmanship, with each garment produced in limited quantities using premium materials and ethical manufacturing processes in Argentina.
Project Details
Client
Blurred Future
Year
2021
Category
Apparel
Technologies
The Challenge
Establishing a distinctive brand identity that authentically represents Web3 culture while creating genuinely desirable streetwear.
Our Solution
We developed a visual language that abstracts complex blockchain concepts into compelling graphic elements, then applied these to carefully designed garments that prioritize both style and quality.
Project Gallery
